"Expandir la confusió": Dalí i els mitjans de comunicació de masses

In this article, we attempt to demonstrate that the close relationship of Salvador Dalí with the mass media of the 20th century, in particular with regard to the construction of the character who would go on to worldwide fame, dates to long before his public activity as a painter. In fact, as we learn from the reading of My Personal Impressions and Memories. A diary: 1919-1920, it was the adolescent Dalí who, at only 16 years of age, undertook a life project which was only viable, or at any rate plausible, within the context of the media. In consequence, the well-known commonplace that Dalí had intuited the media¿s immense power of personal promotion during his long stay in the United States is seen to be unfounded. The origin of this idea probably comes from the later critique of the French surrealists led by Breton. Dalí¿s artistic and life project, conceived or imagined while he was still attending school in 1919, derived from a very clear awareness of the new role that the media would eventually play after World War I